Brands & Signage - Apex Legends

Before switching my career to concept art, I also worked as a brand designer, among other roles. In game development, you don't have the luxury of spending months refining a brand, but I still made time for it between my concept art tasks.
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The brands for the City of Suotamo, Syndicate Alliance, and Planet Gaea took us weeks of iterations as we coordinated with the narrative team’s needs. I am happy with the result: Suotamo incorporates a stylized angel statue, the flag of Syndicate Alliance represents the seven planets in the Outlands, and the flag of Gaea showcases the flora of New Antillia. For the grand brands, I decided to incorporate shapes and names inspired by colleagues working on the map, engaging with each of them to discuss the meaning behind their names. Bashito バシト is my Easter egg fake company that I incorporate into my work. I also designed POI signs between zones that shine brightly above each choke point. I care deeply about accessibility, and my goal was to provide players with quick information about their location and a clear sense of direction.
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Thanks for the feedback and direction: Eduardo Agostini (WD), Jens Holdener (Lead), and the art team at Respawn Entertainment.